Tuesday, October 25, 2005

A Pertinent Question

Seen: A giant hoarding for Levi's Jeans, asking: U in the Loop?
Nothing extraordinary about this, except that this here hoarding is situated inside a cemetery. The bony models with their red-looped jeans hover above neat rows of headstones and crosses, hugely visible from a long distance. Judging from the state of their physiques, they have been starved for some time and are perhaps marking time towards the day when they will be under the headstones.
Assuming that the most immediate audience to this marketing strategy was capable of responding, what do you think they would say?
"No, my friend. I am not in the Loop. Do you want to know why I am not in the Loop? Because I'm DEAD!"


Col said...

My immediate reaction,
hahahahahahahahahahahahahahahahahahahahahahaha...bam!!! Ouch!! fell off the chair;-)

Anonymous said...

"The target audience we are addressing is absolutely cutting-edge and in-sync with the latest fashion trends abroad."
Says Mr. Dhunji Wadia, of JWT Bangalore (the agency for the campaign).
Now THAT really clicks with Devika's comments or what! Hat tip D.
Do note that Levi's is going to the town on this campaign as one of its kind made in India.(DO PRAY TELL Mr. Wadia!)
Read more at:


devikamenon said...

In this same cemetary there is also a campaign for a vacuum cleaner, and one giant picture of Sania Mirza exhorting us all to "Celebrate Purity" but these didn't tickle me as much as the Red Loop jeans.

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