Wednesday, November 02, 2005

Zero Worries

A leading national daily has hit upon this idea of adding these chirpy, supposedly uplifting one-liners atop its masthead each morning. Sample one: "Don't Worry, Be Happy." Immediately follow the headlines of the day: "BANGALORE MUMABI-ED." "Swamped Weekend, Hundreds Marooned." See how that perky exhortation atop the masthead is so appropriate?
On other days, "Zero Worries and Responsibilities" they chirrup. Eh? Exactly what readership are we talking about here? I hate to be the party-pooper, but what is a line like that doing on top of your masthead?

1 comment:

Anonymous said...

Welcome oh fellow TOI basher.
TOI is addictive and have been trying to give up for some time now. Alas...
They hit new low with Medianet. Thankfully not a single paper followed suit.
But they are taking readers for granted now and competition will help.
See the difference in papers in Mumbai now post DNA and HT.
Bangalore awaits these crusaders :-)

Cheers
GGB

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