Wednesday, June 07, 2006

Lose Weight: Please Don't Ask me How

Here is a sampling of wit and effective advertising I have seen over the past few weeks.
“Lose Weight.
Ask for Free Sample.”
~Eh? And how would we be doing this? By the gram? And, more importantly, what if I’m interested in paid samples?

“Wear Helmet. Or Hell Will be Met.”
So all helmet-wearers are going to heaven, then. Quite an effective segregation of human-kind, I thought. Less work at the Pearly Gates.

Scrawled on a mobile food stall: “Rant: Rs. 12.”
I wonder how this works. You hire the stall for a day and rant ceaselessly, all for a princely sum of twelve rupees? I don’t think this will make a profit in the long run. Demand will far exceed supply in this city. Reality intervened in the form of a friend who pointed out that it was merely the word ‘rent.’

One ‘Gent Saloon’ offers a “Veg Cut.”
I have spent many sleepless nights over this one. I stand defeated.

And the following gems are examples of the value of spacing, or an inadvertent omission or two.
Slow Work in Progress.”
Considering this sign was in front of a road work operation, Very True Indeed.

At a hip café, inscribed in chalk: “Try our Hot Intern”
I did a double take and must confess, took this one at face value, marveling at the sort of marketing strategy you need to come up with in order to stay ahead of the pack these days. Alas, closer inspection revealed the truth: “Try our Hot International Coffees.” I still prefer to think the erasure was intentional.

On a side note, I’ve seen a few signboards and shop names with the lettering rather meticulously blacked out. Then someone told me that it is because they haven’t the words on there in Kannada. For some reason I always picture a band of trolls carrying pots of black paint going around in search of offending signboards, then blacking them out, their tongues sticking out in concentration.

1 comment:

George said...

Sign at a busy road in Chennai where there is hardly a footpath to walk on.

"Beware of Pedestrians"

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